One of the most long-standing and well attended organizations is Alcoholics Annonymous. They’ve managed this feat without advertising, web sites or posters. How did they do it? The theme of the organization is that they function by attraction rather than promotion. That means that they provide a service so valuable that people want to come to it naturally and they don’t have to use a promotional resource to draw people in. This type of marketing would be extremely beneficial in the world of Internet marketing because it would rely on the ability of products to draw people as opposed to simple hits on a web site. Attracting customers to online stores which had developed a word-of-mouth following would enable marketers to use their resources more wisely and put out more campaigns effectively. Essentially we don’t need more web sites we need more quality products.